Is Texting with an Attractive Other Infidelity?

emotional affairs and textingDo emotional affairs and texting go hand in hand? Texting has become a pervasive tool for all sorts of communication. It is the immediate utility of texting that is the source of its popularity.

Texting offers a way of conversing that is as instantaneous as it is effortless. We text for an infinite variety of reasons, with co-workers, family, and friends.

In addition to that, our texting also compartmentalizes relationships with attractive others into sexualized silos.

It’s a cheap and easy scold to point out the obvious; texting is often a gateway to emotional infidelity.

But the phenomena of relational infidelity in the New Media Age invites us to have a more nuanced approach to the topic.

We live in an age in which instant human connection is commonplace (Hertlein & Piercy, 2012), and as a result, the facilitation of emotional affairs by texting is rampant (Williams, 2017).

I discussed this issue with my supervisor, Kyle Killian. One of the first things Kyle invited me to consider is that we have been accustomed to present different personas in different situations, and social media provides an always available platform for “unstated, denied, and unfulfilled expectations” seeking expression.

Texting is an addictive activity. A text message isn’t merely a bid for communication. Once we send a text to an attractive other, it becomes a circuit that is incomplete until we hear the “ding” of a virtual response from them. Then we get a hit of dopamine in our brain as our reward circuitry is activated.

Emotional affairs and texting soon become Pavlovian. Repeated hits of dopamine fuel a compartmentalized fantasy life into a feeling of pleasure and a felt sense of emotional connection.

Emotional Cheating By Texting

Texting offers a comforting sense of security because of the notable distance between the texters. It’s only characters on a screen.

Safe and comfortable topics can slide into the mutual pursuit of uncovering similarities and exchanging confidences… because that is what strangers engaging with attractive others typically tend to do.

Texting recruits not only the overt power of language, but it also employs an increasingly complex vocabulary of emojis and codes.

Texting with attractive others also unpacks a progressive pattern of innuendo which often careens into an emotional and sexual affair.

Banal topics can easily slide into emotional transactions, even from minor disclosures. Mutual support becomes indistinguishable from more inappropriate disclosures, and sudden bids for even more sharing can become suddenly sexualized.

Texting about feelings are no less potent as building blocks of intimacy. Riding a dopamine cascade, safely tucked away in a silo of fantasy, emotional affairs, and texting provides an enticing opportunity for a “close friendship.”

The texting duo transforms into “close friends” who mutually explore parallel aspects of themselves that lie beneath their workaday realities.

Emotional Affairs and Texting…Temporal Distortion

Texting offers a private, compartmentalized venue for self-disclosure, and this self-disclosure typically seeps out of the degree and quality of marital intimacy.

The immediacy of chatting and messaging has an accelerating effect on the brain. While dates in the real world are constrained by time and space, texting with attractive others revs up this felt sense of emotional connection because of the dopamine cascade in the brain.

Many cases of emotional affairs and texting begin innocently enough, around a common interest, such as a shared project at work.

But flirtatious texting often quickly accelerates into assuming new personas that become increasingly compelling. This reinforcement is constrained only by how willing the participants are to continue to text one another (Lieblum & Dooring, 2002).

Emotional cheating on your partner denies them the fullest degree of your capacity for emotional attachment. They are unaware that you spend time sharing intimate thoughts and feelings with an unknown other.

The degree to which you pay attention to your texting, you’re stealing time away from your spouse. Signs of emotional distance inevitably become evident to your now hurt and baffled partner. When she discovers that her husband has been texting a female friend often, eventually she starts asking questions.

The Problem of Coveting in Secret

The problem of emotional affairs and texting is that it not only tempts ambivalent spouses, but it also fundamentally disrupts secure marriages as well.

The act of finding solace and support from an attractive other doesn’t require physical cheating to initiate a profound crisis for married couples.

Research tells us that wives are more threatened by their husbands straying into emotional infidelity than a sexual relationship. Physical affairs don’t always threaten wives, but emotional affairs reliably do.

Guidelines for Dealing with Attractive Others

First let me define, for the sake of clarity what I mean by an “attractive other.”

The simple and obvious definition for attractive is “appealing to look at, captivating, or fascinating.” However, if we focus too narrowly on sexual attraction, we might miss a more useful definition of an “attractive other.”

The definition I prefer for an “attractive other” is someone with a particular set of qualities or features that may induce someone in an otherwise committed relationship to accept whatever is being offered.

If Your Relationship is Strong:

  • Have a frank and open conversation about attractive others in your life and encourage your spouse to do likewise. Be open about identifying who they are in your workplace, social network, or friendship circle.
  • This may seem like an anxiety-inducing conversation, but trust is maintained through transparency. Who are the attractive others who may be inducing you and your spouse to accept what is being offered? And what is being offered exactly? Does it speak to a emotional-affairs-and-textingrelational deficit that the two of you need to work on with a relationship expert?
  • Get curious about brain science. Respect the power of the dopamine cascade in the mesolimbic pathway.
  • If you must engage, respond to attractive others formally by telephone or email. Avoid texting. CC your partner on your emails to those attractive others, and expect them to do the same.
  • A useful thought experiment is to share the belief that you are both so attractive and awesome, those annoying attractive others will inevitably attempt to disrupt your marriage.

If Your Relationship Needs Work:

  • If having a frank and open conversation about attractive others in your life is problematic, at least have a Generative Conversation with your partner about what you need, and be open to their doing the same.
  • Whatever you do, seek to maintain your agency, integrity, and self-possession around attractive others.
  • If you find yourself flirting at work, consider the potential damage to your reputation, career, and family life.
  • You, in particular, should guard your brain. Relationship deficits can increase your vulnerability. Understand incentive salience, and how ardently wanting can be so hugely different from liking. Texting an attractive other can become a motivational magnet similar to the process of acquiring an addiction.
  • If you are unhappy in your marriage, be prudent, private, and circumspect about your private life.
  • Whatever you do…decide, don’t slide. Emotional affairs and texting with attractive others will only complicate your life and perhaps your career as well. Remember that #Me Too… applies to you too!
  • Consider Science-Based Couples Therapy. Science-based couples therapy is 70% to 92% effective. It can be life changing. And it has a beneficial influence on your loved ones that can echo through time.

Are You Texting Your Way into an Emotional Affair?


Hertlein, K. M., & Piercy, F. P. (2012). Essential elements of internet infidelity treatment. Journal of Marital and Family Therapy, 38(S1), 257-270. DOI:10.1111/j.1752-0606.2011.00275.x

Williams, K. (November/December 2017). Emotional affairs in the digital age. Family Therapy Magazine, 13-17.

Wysocki, D. K., Childers, C. D. (2011). Let my fingers do the talking: Sexting and infidelity in cyberspace. Sexuality & Culture, 15, 217-239.

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Daniel Dashnaw

Daniel is a Marriage and Family Therapist and the blog editor. He currently works with couples online and in person. He uses EFT, Gottman Method, Solution-focused and Developmental Models in his approaches. Daniel specializes in working with neurodiverse couples, couples that are recovering from an affair, and couples struggling with conflict avoidant and passive aggressive behavior patterns.

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  1. I have gone through this emotional infidelity recently. My fiancee was texting his old “friend” for months behind my back. I caught him and confronted him about it. Long story short we fought alot and both said some hurtful words. We are in the recovery phases now and he believes he did not cheat on me. He knows how bad he has hurt me after I expressed it. He admitted to caring for her in his youth and also admitted he eventually wanted her. He was willing to risk losing his family for a fantasy. He also admitted to not caring about me but was convinced that being here physically was “good enough”. We’ve become distant and I am trying to move on from this as best I can. I am trying to forgive and rebuild. This whole situation angers me but i am holding on to my sanity for the sake of our two sons, 10 month and 6 year old boys. It’s really hard to restore a relationship after a betrayal. Emotional infidelity is real, the pain is real, the betrayal is certainly real.

  2. I believe all of this to be true about texting. But what to do with a spouse who refuses to acknowledge that texting with others, in a friendly, non- professional way is not a good idea, *edpecially* when he has already gone astray with texting other women secretly behind his wife’s back? He is adamant that it’s “stupid” to not allow himself to text other women. Help.

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